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Search Engine Optimization (seo)

Search engine optimization (SEO)

Search engine optimization (SEO)is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results often referred  as “natural”, “organic”, or “earned” results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.
SEO (Search engine optimization ) is something different from “local search engine optimization” (LSEO) In this the main focus is on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national searches.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to increase its relevancy to specific keywords and to remove barriers from indexing activities of search engines.Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Search Engine

A web search engine  is  a  software which is designed to search information on the World Wide Web (WWW).

The search results are often referred to as search engine results pages (S E R Ps). The information may be a mix of web pages, images, or other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.

Search Engines play a very important role for every website to get its traffic audience. Each and every website owner wants to be in the top page of the search results. And This is done by S E O process. Now the question arises that what is S E O? lets have a brief look on this.

S E O -Search engine optimization is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as ” natural “, ” organic”, or “earned” results. In general the earlier and more frequently a site appears in the search results list. The more visitors it will receive from the search engine’s users. Few of these visitors can then be converted into customers.

Methods

  • Getting indexed.

The leading search engines such as Google, Bing and Yahoo use crawlers to find pages for their algorithmic search results. Pages which are linked from other search engine indexed pages do not need to be submitted because they are found automatically.

  • Preventing crawling.

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain

  • Increasing prominence.