Search engine optimization (SEO)
Search engine optimization (SEO)is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results often referred as “natural”, “organic”, or “earned” results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.
SEO (Search engine optimization ) is something different from “local search engine optimization” (LSEO) In this the main focus is on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national searches.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to increase its relevancy to specific keywords and to remove barriers from indexing activities of search engines.Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.